IP transformation has fundamentally changed the business voice market. Businesses are rapidly adopting cloud technologies, while employees are demanding modern communication features like mobility, video, and collaboration. This shift has heightened competition with new entrants providing over-the-top (OTT) services and service providers implementing hosted solutions.
TELUS saw an opportunity to differentiate and partnered with RingCentral to innovate faster than other carriers and provide greater value than stand-alone OTT providers.
“We knew immediately that RingCentral was different because they were born in the cloud.”
Vice President of Product, Business Mobility Solutions, TELUS
TELUS was immediately impressed by RingCentral’s industry-leading products and felt confident they could win unified communications market share with a user-friendly PBX replacement and forward-thinking collaboration and integration features.
The challenge for TELUS was to shift to a new cloud business model in an industry accustomed to traditional hosted software. Cloud models come with a different set of financial metrics. Upfront capex is minimal, shifting costs into ongoing SaaS opex. While the metrics are different than what carriers are used to, free cash flow is the great equalizer—and cloud wins.
TELUS saw an opportunity and made a bold choice to leverage a cloud model for improved free cash flow, faster innovation, and greater top-line growth.
Vice President of Product, Business Mobility Solutions, TELUS
TELUS is paving the way for new growth models. After quickly acquiring tens of thousands of small business users, TELUS is now expanding the products upmarket and is experiencing early wins in the 500 to 1,000 seat accounts.
Director of Mid-Market Sales, TELUS